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Attitudes, Behavior, and Social Context: The Role of Norms by Deborah J. Terry,Michael A. Hogg

By Deborah J. Terry,Michael A. Hogg

the explanations why humans don't continually act in accord with their attitudes has been the focal point of a lot social mental study, as have the criteria that account for why humans swap their attitudes and are persuaded through such affects because the media. there's powerful help for the view that attitude-behavior consistency and persuasion can't be good understood regardless of the broader social context within which we are living. even supposing attitudes are held through contributors, they're social items to the level that they're prompted by way of social norms and the expectancies of others. This e-book brings jointly a world team of researchers discussing inner most and public selves and their interplay via attitudes and behaviour. the consequences of the social context on attitude-behavior family members and persuasion is the primary subject matter of this e-book, which--in its mix of theoretical exposition, critique, and empirical research--should be of curiosity to either uncomplicated and utilized social psychologists.

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