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Celebrity Capital: Assessing the Value of Fame by Barrie Gunter

By Barrie Gunter

Celebrities allure the eye of business pursuits and different public figures. They obtain funds from sponsors to recommend manufacturers. they're sought out to seem with politicians in the course of election campaigns. they're used to advertise future health messages. In different phrases, celebrities are usually seemed to own characteristics that provide them detailed price or what we'll seek advice from right here as 'celebrity capital'. which means celebrities are considered as with the ability to upload top rate worth to express gadgets, occasions, and matters and for that reason render these things extra helpful or powerful.

Employing an engaging and new method of the becoming scholarly curiosity in superstar tradition, Barrie Gunter makes use of the assumption of price as expressed throughout the time period 'capital'. Capital often refers back to the financial worthy of whatever. big name capital despite the fact that should be measured in monetary phrases but additionally in social, political and mental phrases. learn from around the globe has been collated to supply an evidence-based research of the worth of megastar within the twenty first century and the way it may be systematically assessed. together with additional analyzing for college kids, key issues and finish of bankruptcy dialogue questions, Gunter creates the 1st method to evaluate the price of fame.

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