By Kathrin Fahlenbrach
In cognitive examine, metaphors were proven to aid us think complicated, summary, or invisible rules, ideas, or feelings. individuals to this e-book argue that metaphors take place not just in language, yet in audio visible media good. this can be the entire extra obtrusive in leisure media, which strategically "sell" their items through addressing their audience’ speedy, reflexive realizing via photos, sounds, and language. This quantity applies cognitive metaphor thought (CMT) to movie, tv, and games so one can learn the embodied aesthetics and meanings of these relocating photographs.
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