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Human Motivation: Metaphors, Theories, and Research by Bernard Weiner

By Bernard Weiner

`Weiner's 3rd textbook on motivation has extra emphasis on emotion than its predecessors. there's additionally a brand new association round uncomplicated metaphors... there's rather sturdy and updated insurance of attributional methods' - Cognition and Emotion

Successful with over 24,000 scholars in prior motivation books, Weiner's textual content - newly to be had in paperback - depicts motivation as an unfolding tale with plot and characters. He deals insights into the heritage and examine of motivation and captures the thrill of the sphere because it evolves.

Theories are explored within the context of the dominant metaphor, or paradigm, of assorted eras. First to be mentioned is the desktop metaphor, which to

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