HULAFROGPORTAL.COM Books > Popular Culture > Jewish Mad Men: Advertising and the Design of the American by Kerri P. Steinberg

Jewish Mad Men: Advertising and the Design of the American by Kerri P. Steinberg

By Kerri P. Steinberg

you can brush aside advertisements as easily the heritage chatter of contemporary existence, usually tense, occasionally hilarious, and finally meaningless. yet Kerri P. Steinberg argues cautious research of the background of advertisements can show a wealth of perception right into a tradition. In Jewish Mad Men, Steinberg seems to be in particular at how advertisements contributed to shaping the evolution of yankee Jewish lifestyles and tradition during the last 100 years.  

Drawing on case reports of well-known advertisements campaigns—from Levy’s Rye Bread (“You don’t need to be Jewish to like Levy’s”) to Hebrew nationwide sizzling canines (“We resolution to the next authority”)—Steinberg examines ads from the past due nineteenth-century in big apple, the heart of ads within the usa, to track alterations in Jewish lifestyles there and around the complete kingdom. She appears to be like at advertisements aimed toward the immigrant inhabitants, at suburbanites in midcentury, and at hipster and post-denominational Jews today. 

In addition to discussing campaigns for every thing from Manischewitz wine to matzoh, Jewish Mad Men also portrays the mythical Jewish figures in advertising—like Albert Lasker and invoice Bernbach—and lesser identified “Mad males” like Joseph Jacobs, whose pioneering enterprise created the brilliantly profitable Maxwell condo espresso Haggadah. all through, Steinberg makes use of the lens of advertisements to light up the Jewish trajectory from outsider to insider, and the similar arc of immigration, acculturation, upward mobility, and suburbanization.

Anchored within the illustrations, photos, jingles, and taglines of advertising, Jewish Mad Men features a dozen colour ads and lots of black-and-white pictures. full of life and insightful, this publication deals a different examine either advertisements and Jewish lifestyles within the United States.

Show description

Read Online or Download Jewish Mad Men: Advertising and the Design of the American Jewish Experience PDF

Similar popular culture books

Voices from the Farm: Adventures in Community Living

Twenty-five years in the past, on the peak of the counter-culturemovement, a number of hundred hippies drove their college buses intosouthern Tennessee and based America's biggest, modern-dayintentional neighborhood, The Farm. In its heyday, the group washome to over 1,200 confident youth and theyoung-at-heart.

Gewalt in Computerspielen und ihre möglichen Auswirkungen (German Edition)

Studienarbeit aus dem Jahr 2000 im Fachbereich Soziologie - Medien, Kunst, Musik, observe: 1,7, Technische Universität Dresden (Institut für Soziologie), Veranstaltung: Kindheit als soziokulturelles Phänomen, 34 Quellen im Literaturverzeichnis, Sprache: Deutsch, summary: Der Inhalt der vorliegenden Arbeit gliedert sich im wesentlichen in drei Punkte.

It Happens at Comic-Con: Ethnographic Essays on a Pop Culture Phenomenon

This choice of thirteen new essays employs ethnographic the way to examine San Diego’s Comic-Con overseas, the most important annual party of the preferred arts in North the USA. operating from a standard grounding in fan reports, those person explorations learn a variety of cultural practices at an occasion drawing crowds of approximately 125,000 each one summer time.

Methods and Tools for Creative Competitive Intelligence (Science, Society and New Technologies)

"Creative aggressive intelligence" is an information-seeking and tracking task of a knowledge atmosphere for the aim of creativity and innovation. It includes the method prime as much as the advance of an informational provide tailored to the foundation of inventive or cutting edge body of workers.

Additional resources for Jewish Mad Men: Advertising and the Design of the American Jewish Experience

Example text

Download PDF sample

Rated 4.05 of 5 – based on 44 votes