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Majority and Minority Influence: Societal Meaning and by Stamos Papastamou,Antonis Gardikiotis,Gerasimos Prodromitis

By Stamos Papastamou,Antonis Gardikiotis,Gerasimos Prodromitis

Majority and minority effect study examines how teams impression the attitudes, innovations and behaviours of people, teams and society as a complete. This quantity collects contemporary paintings via a world team of students, representing various varied theoretical ways to majority and minority effect.



The e-book offers an intensive assessment of vital present advancements with a specific concentrate on how lively minorities can impression people’s pondering and behavior, struggle opposed to conformity and give a contribution to actual social switch. It additionally discusses the subsequent themes:




  • Social vs. cognitive approaches of social impact: cooperation vs. antagonism



  • Majority and minority effect: a unique or a twin socio-psychological process?



  • Conversion vs appropriation of minority ideas



  • Different meta-theoretical concerns underlying social effect research


New avenues for destiny learn are provided and lots of are born from a brand new integration among impression and persuasion theoretical traditions.



By concentrating on the societal size of social impact this ebook contributes to filling a theoretical and epistemological hole within the relative literature. It deals a balanced and thorough presentation of the specified theoretical and epistemological methods hired by way of energetic and critical researchers within the box making it crucial examining for researchers and upper-level scholars of social psychology.

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